Hashtags are a key ingredient in getting your TikTok videos seen by the right audience. Whether you’re just starting out or looking to grow your presence, understanding how to use hashtags effectively can boost your visibility and help you land on the For You Page. But not all hashtags are created equal — so how do you choose the right ones?
Let’s explore which hashtags are most effective on TikTok and how you can build a hashtag strategy that actually works.
What are hashtags and why are they important?
Hashtags are short keywords or phrases that begin with the „#” symbol. On TikTok, they help the algorithm identify what your video is about and show it to users who might be interested. They also allow viewers to discover new content within a specific topic or trend.
Think of hashtags as a bridge between your video and the people who are most likely to enjoy it.
1. Use popular and trending hashtags (but don’t rely on them alone)
Trending hashtags can give your video a temporary boost, especially if they relate to a current challenge, meme, or sound. These are often featured on the Discover page and can attract a wide audience.
Examples:
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#foryoupage
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#trending
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#viralvideo
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#funny
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#dancechallenge
However, because millions of users use them, they’re highly competitive. Use them wisely and always combine them with more targeted hashtags.
2. Focus on content-relevant hashtags
One of the most effective ways to gain loyal followers is by using hashtags that directly relate to your content. These help the right audience find you — the people who will genuinely be interested in your videos and come back for more.
Examples:
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#skincaretips (beauty creators)
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#planttok (plant lovers)
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#techreviews (gadgets & tech)
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#budgettravel (travel niche)
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#mindsetmatters (motivational content)
Relevancy is more powerful than virality when it comes to building a strong community.
3. Create and promote your own hashtag
If you’re building a personal or business brand, creating your own branded hashtag can be a smart move. It allows users to find all your content in one place and encourages others to use it in their own posts — especially useful for challenges or giveaways.
Examples:
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#CookingWithMark
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#ShopWithLuna
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#30DayWellnessChallenge
To make your branded hashtag successful, mention it in your videos and captions often, and consider pinning a comment with it.
4. Mix different types of hashtags
A good TikTok post usually contains a mix of:
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Broad hashtags (e.g. #foryou, #viral)
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Niche-specific hashtags (e.g. #motivationmonday)
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Custom/branded hashtags (e.g. #MyMorningRoutine)
This combination helps your content reach both mass audiences and specific viewers who care about your topic.
5. Keep your hashtag list short and meaningful
Less is often more. While TikTok allows long captions, stuffing too many hashtags can dilute your message and confuse the algorithm. The sweet spot is usually 3 to 6 well-chosen hashtags that describe your video and match your goals.
Tip: Put the most relevant ones first in your caption for better impact.
6. Stay updated on hashtag trends
TikTok trends change daily. Make it a habit to check the Discover page or the trending sounds to see what’s currently hot. You don’t need to follow every trend, but when a relevant one appears, take advantage of it.
Using trending hashtags early gives your content a better chance of going viral before the trend gets saturated.
7. Analyze what works (and what doesn’t)
Use a TikTok Pro account (it’s free) to track your video analytics. Look at which hashtags you used in your most successful videos and try to spot patterns. Every audience is different, so testing and refining is essential.
Conclusion
Hashtags are more than a trend — they’re a powerful way to get discovered on TikTok. The key is to choose relevant, focused, and timely hashtags that match your content and audience. Don’t just follow the crowd; build a hashtag strategy that fits your goals and helps you stand out.
Start small, stay consistent, and remember: one great hashtag can open the door to thousands of new followers.
